“We earned the right to tell that story louder than ever in 2021.” “Our ambition is to build the most inspiring, nourishing, positive place on the internet,” Andréa Mallard, Pinterest’s chief marketing officer, told Ad Age. Pinterest also embarked on a global ad campaign called “You Just Might Surprise Yourself” with creative help from ad agency Droga5. It held its first global advertiser summit and a creator conference. This year it’s rolled out new e-commerce features, livestreaming services, Pinterest TV and creator tools. The company spent 2021 leaning into its role as an inspiration and recommendation hub by further making inroads in the e-commerce space, looking to turn pins into opportunities for brands to make a sale.

See all of Ad Age's 2021 Marketers of the Year here.

At a time when brands are worried about popping into the wrong trend or damaging their image during a heated social media moment, Pinterest might just be an oasis for advertisers looking to connect with DIY enthusiasts, travel planners and home renovators.

Pinterest marketing 2021